Adventure racing brings out the best in each of us. People push themselves to their physical and emotional limits while enjoying the natural beauty that surrounds them. As the sport continues to grow around the globe, we are looking to partner with others who are interested in promoting healthy outdoor fun.

Partnering with Grass Roots Racing provides three key benefits:

1. Local exposure to thousands of affluent adventure racers in Pennsylvania, West Virginia, Ohio, New York, Michigan, Maryland and all points beyond through our race calendar.

2. National exposure through our hip website that receives countless hits due to its links to Youtube and its appealing design and photography.

3. Focused advertising to a select demographic with expendable income.

Your market demographic

As reported by Adventure Sports Magazine, the majority of the magazine's prospective readers are affluent professionals that embrace new technology and have the means to purchase it. Because readers participating in multi-sport events, readers seek products to support them through all disciplines and seek information and products about trail running, trekking, biking, climbing, camping, backpacking and paddling.

Reader and Racer Highlights:
• Gender: 58% Male, 42% Female
• Household income is approximately $73,300 a year.
• Spend more than $2,500 annually on their gear and training
• Spend more than $2,000 annually on travel
• Routinely makes online purchases
• Well-educated - 87% have attended college
• Have professional careers
• 42% owns an SUV
• Majority race at least 3 to 6 times a year

Age:
• Average age: 37
• Under 25 ~ 9%
• 25 - 35 ~ 33%
• 36 - 45 ~ 34%
• Over 45 ~ 24%

Checkpointzero.com, an online news and information hub for adventure racing describes their audience this way:

• 79% Male, 21% Female
• 84% are 24 to 45 years old
• 74% have a bachelor’s or post-graduate degree
• Median household income is between $80k and $90k
• 25% report a household income over $100k
• 68% drive an SUV, pickup truck, or a 4WD car
• 91% have participated in an adventure race in some way
• 81% have competed in a sprint race
• 50% in a 24+ hour race
• 27% in an expedition race of 3 days or more
• Each person spends an average of $1058 on consumable supplies per season
• 34% said a bike was their most important gear purchase, 34% said shoes, 15% said clothes and 10% said backpack
• 86% access the Internet via a broadband connection
• 67% regularly buy gear online
• 49% go online for AR content daily, 36% weekly and 7% monthly
• 83% said a company's support for adventure racing influences their purchasing decisions

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